Fluropups was born as an extension of Sniffspace - Australia's only directory of privately owned off-leash spaces for dogs, to fill a gap in the market of walking wear. Our Co-Founder Tracey, realised that there were many like her and Rafferty that enjoyed walking in the early hours, or later evening when there were less triggers, and less people around to run into. This time was much more enjoyable for Rafferty, but less safe due to the low light.
Except for carrying a torch and trying to shine it on his "Do not pet" harness when someone approached, there was nothing else they could do to let anyone know that Raff wanted his space and preferred his own peace and quiet on his walks.
Looking at the current market, there are plenty of standard collars and leashes in the world, as well as some great safety gear that help us advocate for our "pups with hangups" but nothing that would do it all when the sun went down. So along with her business partners they created the Fluropups brand. Dedicated to keeping all pups safe from dusk until dawn.